Happy.
Healthy.
Hell yeah!
Something exciting is about to be Unleashed.
Pet cover that pays attention, pays you back and pays it forward. Landing in Australia soon.
Want to find out more?
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Shifting pet insurance from panic to prevention. We pay off in the good times, not just the bad.


Pet insurance has never been sexy. It’s a grudge purchase.
You buy it, sigh, and resent it.
We know. We’re in insurance.
But we didn’t want to build another beige, “computer says no” company that takes your money every month and crosses its fingers you don’t call.


We asked a crazy question. What if you actually liked your pet insurer?
We changed the product. Changed the tone. Used tech to make it easier.
Used humans to make it helpful.
And when we showed it to pet owners, they said
“Why hasn’t anyone done that before?”
Turns out you can make people fall in love with insurance.
You just have to behave better than insurance usually does.

We are building something different
Want the works? Just the basics? Your baby, your call.


