Coming Soon

Happy.
Healthy.
Hell yeah!

Something exciting is about to be Unleashed.
Pet cover that pays attention, pays you back and pays it forward. Landing in Australia soon.

Want to find out more?

Dachshund
Ginger cat
Miniature pinscher
What Do We Do

Shifting pet insurance from panic to prevention. We pay off in the good times, not just the bad.

Woman laughing while hugging a puppy
Why Pet Insurance Is Broken

Pet insurance has never been sexy. It’s a grudge purchase.

You buy it, sigh, and resent it.

We know. We’re in insurance.

But we didn’t want to build another beige, “computer says no” company that takes your money every month and crosses its fingers you don’t call.

Greyhound running along a beach at sunset
Why Pet Insurance Is Broken

We asked a crazy question. What if you actually liked your pet insurer?

We changed the product. Changed the tone. Used tech to make it easier.

Used humans to make it helpful.

And when we showed it to pet owners, they said

“Why hasn’t anyone done that before?”

Turns out you can make people fall in love with insurance.

You just have to behave better than insurance usually does.

How Unleashed Works

We are building something different

Dog leaping to catch a tennis ball in a field
  • Want the works? Just the basics? Your baby, your call.