1. Purpose and Scope
Unleashed Pets Australia Pty Ltd (Unleashed, we, us, our) is committed to protecting the privacy of individuals in accordance with the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles (APPs).
This Privacy Policy applies to all personal information collected, held, used and disclosed by Unleashed in connection with our business, products and services, including pet insurance products underwritten by Assetinsure Pty Ltd.
2. What Personal Information We Collect and Hold
Unleashed collects and holds personal information that is reasonably necessary for us to perform our functions or otherwise as permitted by law. The purposes for which we may collect your personal information may include considering your application for, providing or administering an insurance product, managing a complaint or enquiry, or considering an application for employment. The types of personal information we collect and hold include:
2.1 Customer Information
- Name, date of birth, contact details (address, phone, email).
- Payment and transaction information.
- Pet information (species, breed, age, medical history, vaccination records).
- Claims and coverage history.
- Communications and correspondence with Unleashed.
- General statistical information using technology such as cookies.
2.2 Sensitive Information
We may collect health information about pets (which is not 'sensitive information' about individuals under the Privacy Act) and, where relevant, sensitive information about individuals such as health information in the context of insurance claims or employment. We will only collect sensitive information with consent or as otherwise permitted by law.
2.3 Employee and Contractor Information
We collect personal information about employees and contractors including identification, tax file numbers, superannuation details, employment history and performance records, as necessary for employment purposes.
2.4 Information from Third Parties
We may receive personal information from third party sources that include:
- Veterinary practices, in connection with claims.
- Comparison websites and distribution partners.
- Credit reporting bodies (where applicable).
- Government bodies (e.g., AFCA, ASIC).
3. How We Collect and Hold Personal Information
We will only collect information by lawful and fair means, and when collection is reasonably necessary for our business functions. Where practicable, we will give individuals the option to interact with us anonymously or by pseudonym. If you do not provide the personal information we request, we may not be able to provide you with a quote, issue or administer a policy, assess or pay a claim, or respond to your enquiry.
We hold personal information mainly in electronic form in our IT systems. Some of our systems and records are hosted or managed for us by third-party service providers, including cloud storage providers in Australia. We may combine or link information we collect about you with other information we hold about you, for the purposes mentioned in this Privacy Policy, including to administer your policy and claims history.
We take reasonable steps to protect personal information from misuse, interference and loss, and from unauthorised access, change or disclosure. These steps include access controls, encryption, security monitoring, staff training, and contracts that require our service providers to protect information. When we no longer need personal information for a purpose allowed under the Privacy Act, and the law does not require us to keep it, we take reasonable steps to destroy or de-identify it.
4. Why We Collect and Use Personal Information
We collect and use personal information to:
- Provide quotes, or to issue and administer pet insurance policies.
- Assess and process claims.
- Manage customer relationships and respond to enquiries and complaints.
- Meet contractual, regulatory and legal obligations, including under the Corporations Act, Insurance Contracts Act and the Privacy Act.
- Prevent and detect fraud and financial crime.
- Conduct market research, product development, and business analytics.
- Market and communicate our products and services (subject to consent where required).
- Register your interest in our future products.
- Manage employment and contractor relationships.
- Artificial Intelligence (AI): We may use technology, including AI, to help make predictions, recommendations or decisions, in a manner similar to human decision-making, based on patterns in data. This may include using AI as part of assessing and processing claims, underwriting and pricing policies, and detecting potential fraud. We will only use AI with your personal information for purposes we have told you about in this Policy. We will only input your information into the System where it operates within a technology environment that we own or that we are reasonably satisfied is private to us.
Where we use your personal information for direct marketing, you can opt out at any time using the unsubscribe facility included in our communications, or by contacting us using the details in section 10 (Complaints).
5. Disclosure of Personal Information
We may disclose personal information to:
- The product’s issuer, Assetinsure Pty Ltd, for purposes which include policy administration, claims and complaints, and to the extent necessary to ensure Assetinsure can comply with its various obligations.
- Reinsurers, as required in connection with the underwriting of risk.
- Our Internal Claims and Policy Management system and third-party service providers (including our policy administration system provider, Appsure-Australia).
- Technology providers that host or support the automated and AI-assisted tools we use as part of our own in-house claims handling, underwriting and fraud detection processes.
- Marketing and customer relationship management technology providers, engaged as our processors under our instructions to manage customer communications and follow-up (for example, in relation to quotes and enquiries).
- Veterinary practices/hospitals and other qualified pet health practitioners involved in a claim.
- Legal advisers, auditors, regulatory bodies and external dispute resolution schemes (including ASIC and the ATO), and as required or permitted by law.
- Debt collection and fraud prevention agencies, where lawfully permitted.
- Our financial services technology providers, including Stripe (the cash payment facility).
We do not sell personal information to third parties. We require third parties to whom we disclose information to comply with applicable privacy laws.
5.1 Overseas Disclosure of Personal Information
Some of the third parties described in this section may store or process personal information outside Australia. Before disclosing personal information to an overseas recipient, we take reasonable steps to ensure the recipient does not breach the Australian Privacy Principles in relation to that information, except where the Privacy Act otherwise permits. The countries in which these recipients may be located will vary depending on the services and products we provide to you. They may change from time to time but could include without limitation the United States, Ireland, the United Kingdom, India, France, Spain, Romania, the Philippines, Malaysia, Colombia and Japan, and other countries where our service providers or their affiliates operate.
6. Data Quality and Security
Unleashed takes reasonable steps to ensure personal information is accurate, complete, and up-to-date. We implement technical and organisational security measures to protect personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. These include:
- Access controls and role-based permissions.
- Encryption of data in transit and at rest.
- Security monitoring and incident response procedures.
- Staff training on privacy and data handling obligations.
7. Retention and Destruction
We store personal information securely in electronic systems and take reasonable steps to keep it safe. When we no longer need personal information, we take reasonable steps to destroy it or permanently de-identify it, unless we’re required to keep it by law.
8. Automated Decision-Making
Unleashed uses automated tools, including AI-assisted systems, that may use your personal information to make or assist us in making decisions that affect you. The kinds of personal information we use in automated decision-making tools (ADM tools) includes the information set out in section 2 of this Privacy Policy. Our ADM tools may use our pre-programmed eligibility rules to solely decide whether we can offer you a policy and if so, the terms on which the policy will be offered. ADM tools may also assist us during our decision-making processes, including when we assess and determine the outcome of insurance claims, or identify potentially fraudulent activity. Some claim outcomes will solely be decided by an ADM tool, but any claim decline outcome will be reviewed by a human prior to providing the outcome to the customer.
9. Access and Correction
Individuals have the right to access personal information we hold about them and to request corrections if the information is inaccurate, incomplete or out of date. Requests should be directed to the general channels. We will acknowledge your request within 5 business days and provide a timeframe of expected time to resolve. Access may be declined in limited circumstances permitted by the Privacy Act, in which case we will explain the reason.
Unleashed Contact:
- Email: help@unleashedpets.com.au
- Address: L10, 45 Clarence Street, Sydney NSW 2000
10. Complaints
If you have a complaint about how we have handled your personal information, or any other aspect relating to privacy, we will acknowledge and investigate complaints in accordance with our Complaints Handling Policy. Unresolved complaints may be referred to AFCA for external dispute resolution. In the event you are still not satisfied you have the option to contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
Unleashed Contact:
- Email: feedback@unleashedpets.com.au
- Address: L10, 45 Clarence Street, Sydney NSW 2000
If you are not satisfied with our review, you may take your complaint to the Australian Financial Complaints Authority (AFCA) which is a recognised external dispute resolution scheme. You can contact AFCA by:
- Phone on: 1800 931 678 (free call)
- Post at: Australian Financial Complaints Authority, GPO Box 3, Melbourne VIC 3001
- Email at: info@afca.org.au
Lastly, the Office of the Australian Information Commissioner also has the power to investigate complaints and recommend appropriate action to remedy your complaint. You can contact the Commissioner by:
- Phone on: 1300 363 992
- Post at: The Privacy Commissioner, GPO Box 5218, Sydney 2001
- Email at: enquiries@oaic.gov.au
11. Changes to Our Privacy Policy
We may change this privacy policy from time to time. Any updated versions of this privacy policy will be posted on our website. This privacy policy was last updated on 21 October 2026.


